Assassin's Creed Quiz
To re-engage fans and promote the extensive Assassin’s Creed catalog, we launched an interactive personality quiz that matched players with their inner Assassin and the specific game they feature in. By bridging classic nostalgia with modern titles (like driving an AC1 purist to try AC Valhalla), the campaign drove massive engagement.
Results: 2.97M+ views and 108K+ engagements, with high viral sharing across X and Instagram.
My role on the team: Art direction and ideation
We designed a custom landing page for our quiz that could result in 1 of 12 assassins from across the series.
Results showed characteristics of the assassin, a bio giving their background, as well as a shop link to the games they appear in.
Quiz takers had the option to download their results as quick sharable images for social.