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Intel at Outside Lands
Challenging festival goers to a DDR dance-off that integrated the Intel sound mark (bum-bum bum bum bum) as well as several pieces of technology that tie into the company's environment-driven solutions.
My role on the team: Art Direction, ideation, pitch presentation, and vendor oversight
As players stomped arrows, windmills spun, rooftop gardens bloomed, driverless cars zoomed by, and reclaimed water flowed. The game was so well-received that there was a line out the door for the chance of claiming a high score.
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